One question we hear often is "Are calendars really a good gift for customers?" We've started to hear this question recently with how everything is moving towards a digital world. However, we believe there actually has never been a better time to gift calendars to your customers. Many people get fed up with the overuse and dependability of technology, and being gifted a standard wall calendar is something that people have enjoyed for many years. Sometimes I also think that people get caught up in the fact that an online calendar might be more prominent. But I believe that the opposite might be true especially for customers. Online calendars allow for efficient scheduling within businesses, but many people prefer a hard backed calendar to organize their daily lives. With a hard back calendar you can look at it and mark it up, you don't have pay for a Microsoft subscription, your calendar isn't online for other people to see, and you don't have to go through a bunch of different steps to access and add events to your calendar, you can just simply write on it. If anything I belive that calendars may be a better gift today than they used to be because not as many companies are handing them out for the reasons I've listed above, and this means the only advertisement that your customer will be seeing everyday for 365 days a year, is yours.